ANALYSIS OF BRAND IMAGE, BRAND TRUST, CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE BANK SYARIAH INDONESIA (STUDY AT BSI KCP KRAKATAU)
نویسندگان
چکیده
This study examines how Brand Image, Trust, and Customer Experience affect Satisfaction through Bank Syariah Indonesia Krakatau branch Perceived Value. Quantitative associative research. uses primary secondary data. Descriptive statistics, path, path diagram analyses are used. includes clients who use multiple products. has 353 respondents. found that Image a positive significant effect on Value, Trust negative insignificant effect, both.
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ژورنال
عنوان ژورنال: International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration
سال: 2023
ISSN: ['2808-4713']
DOI: https://doi.org/10.54443/ijebas.v3i2.764